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AAA Title: Unreleased

• NDA •

Work can only be presented during an interview.

 

​Overview:

While the project details remain NDA, this work involved solving complex UX challenges under significant technical constraints within a fast-paced, agile environment. The team navigated shifting priorities and evolving requirements to prototype and implement functionality that supported intuitive, user-friendly, and accessible gameplay experiences.

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​Role:

Lead UX Designer & UX/UI Team Lead
I led both internal UX/UI efforts and supported external co-development partners as part of a cross-disciplinary team. My leadership included mentoring team members, guiding feature execution, and driving alignment across departments.

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​Responsibilities:

​As the UX lead, I contributed to a wide range of features, including around-game and in-game menus, HUD elements, and player interactions, from early concept through final implementation. I collaborated with stakeholders and cross-functional partners to support use cases and define user flows that aligned with the game’s vision and player experience goals.

My work included:

• Applying research insights to design decisions

• Establishing UX/UI pillars, patterns, and consistency standards

• Creating wireframes and interactive prototypes

• Supporting accessibility and localization across designs

• Ensuring consistency across features

• Supporting the team by providing a clear transparent direction, positivity, and reducing load.

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Approach: 

Process

I formalized and documented a UX pipeline to standardize the flow of features from concept to implementation. This included key touchpoints with disciplines such as audio, gameplay, and engineering to ensure holistic design integration. The UX process employed included, but is not limited to, the following: 

• Research of similar games and features

• Mocked up Lo-fi design explorations

• Flushed out wireframes

• Built interactive prototypes

• Wrote comprehensive documentation of design, functionality and interaction expectations

• Collaborating with art and engineering in an iterative feedback loop to ensure UX expectations were supported

• Iterated based upon feedback from usability studies, playtesting and stakeholders

Contributions

• Led UX for a major core feature central to the gameplay loop

• Collaborated with progression, gameplay, and directors

• Facilitated alignment with stakeholders to ensure intuitive design and clarity

• Mentored UX designers and helped onboard external co-dev teams

Challenges

• Small team size and rapid onboarding of new co-dev

• Being the first team to integrate co-development partners

• Technical limitations due to the engine’s restricted offerings

• Aggressive timelines

• Productivity issues with co-dev

• Balancing usability with evolving game mechanics

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Lessons Learned

• When working with unfamiliar technology, it's important to first gain a basic understanding of its capabilities and limitations before committing to feature design. Due to tight timelines, we moved into implementation before fully evaluating technical constraints, which led to unexpected limitations surfacing during and after development. This experience reinforced the value of early technical exploration, even under pressure, to prevent costly rework later on.

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Impact: 

Through iterative design, collaboration, and strategic problem-solving, we delivered clear, intuitive interactions that met both user and project needs, despite tight constraints.
Key results included:

• Reduced complexity by consolidating feature requirements

• Established a scalable UX framework that accelerated current and future feature development

• Improved consistency with clear guidelines

• Maintained team motivation through positivity and continuous support, contributing to the successful and timely delivery of UI features

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